Intro

Unilever – Lipton Ice Tea social and digital campaign. Creation of attached scannable QR codes to their summer 2022 bottle packs, leading to a game of Truth or Dare with friends to amplify their brand ethos to “Share Some Sunshine” and embrace collectiveness.

Project

Truth or Dare

Client Name

Unilever – Lipton Iced Tea

The Challenge

To appeal to Gen Z to fall in love with Lipton Iced Tea and increase market share within the French and Portuguese markets. To create a fresh, exciting, and engaging campaign that connects authentically with this demographic.

Also to honour their values of building community and togetherness. I helped to project manage the creation of a series of short ads, which told the story of friends from diverse backgrounds spending their summer together embracing quality connections and playing a game truth or dare round a pool.

The Solution

I helped to coordinate the user research group session, which was comprised of Gen Z participants. The insight gathered fed into the DNA of the campaign.

This led to the creation of a number of TVCs and social media assets, which used motion graphics and animated illustrations. These elements helped us to elevate the playful, human centred voice of this project.

Client Website

https://www.lipton.com/gb/home.html

Location

France & Portugal