Project

Second Nature Style Guide

Client Name

Second Nature

The Challenge

How do we create a new brand identity that is ownable and differentiates us from our competitors?

The Solution

Rooted in real people and ‘the science of hope’, we centred the stories and experiences of real Second Nature members to help us show the world what it means to make weight loss feel Second Nature. As the Senior Creative Producer and Project Manager I worked with the team to develop and produce new brand guidelines, a new brand platform, visual identity, social media assets and campaign shoot which would be used across Second Nature’s digital touchpoints and beyond.

Client Website

Location

UK